WOW aims to educate and empower the world’s largest population with heightened vulnerabilities of menstrual hygiene and management with a strong grass root revolution against the taboo engulfed with low awareness and lack of facilities.

WOW believes that adolescence is an opportunity to instill information on hygiene management and boost confidence to empower the girl child. This would directly impact the 23% girls forced to abandon education on the onset of menstruation cycle. It seeks to augment facilities of water, soap, adequate toilets and disposal facilities for more privacy and easy usage in 1.37 million government schools. More importantly, counseling on the cause and effects so that a more aware girl child could easily fight absenteeism and poor performance in school that is found to build negativity in completing studies.

OUR VISION

Sanitary freedom that keeps Indian schoolgirls in class. Menstrual liberation that empowers women to equal number of working days as their male counterparts. WOW supports raising awareness regarding sanitation and hygiene with a specific focus in menstrual management in order to empower the last mile customers and enable them to make informed choice